Ume - Premium Beverage Brand Identity & Packaging Design

Designed a complete visual identity and packaging system for UME, a modern functional beverage brand focused on calm, sustained energy.

The project included brand identity development, flavour differentiation strategy, packaging design, and high-end product visualisation. Each flavour was paired with a distinct colour palette and ingredient-led art direction to create a cohesive yet flexible brand system.

I produced realistic product mockups, marketing visuals, and campaign imagery to showcase the brand across digital and promotional platforms.

The result is a clean, contemporary beverage identity that communicates premium quality, natural ingredients, and a refined energy experience.