Juniper House - Brand Identity

Juniper House is a brand created for a contemporary day spa, designed to feel calm, considered and quietly luxurious.
The identity combines refined typography, an organic colour palette and botanical-inspired details to create a visual system that feels elevated without being overly traditional or clinical. The goal was to capture the feeling of stepping into a space where everything slows down that is warm, restorative and intentional.
The project was developed as a complete brand experience, exploring how the identity translates across packaging, treatment menus, signage, stationery and digital touchpoints. Each application was designed to feel cohesive while allowing the brand to remain understated and sophisticated.
Project scope:
Brand identity · Logo suite · Colour palette · Typography · Packaging · Treatment menu · Signage · Social media · Brand applications